Last March, AAPA announced the rollout of a new suite of advertisements to raise awareness and understanding of the PA profession. These materials were created for state PA chapter to use as part of outreach activities throughout the year.
Ads include video, print, radio, billboards, digital and social media components that link people back to a new microsite, yourPAcan.org. Language consistent throughout the campaign is the following:
“With thousands of hours of medical training and a versatile skillset, PAs are expanding access to team-based care. When it comes to quality healthcare, your PA can handle it.”
With PA Week coming up the Idaho Academy of PAs will be showcasing some of these materials on our website and Facebook page. For those interested in sharing the materials on your personal social media profiles, visit www.paweek.com to access social graphics sized for each channel. You’ll also find a variety of other PA Week resources—including a template op-ed and inaugural PA Week video contest— for those of you looking to get more involved.